Social Media Marketing for Tradies​ - Here's What You Need to Know & Get Started Today

📖 Learn about service & get matched with the right provider for you 🤝

You’re stuck and not sure where to turn! The best way to start is by having real conversations. We get it making sure everything works for your unique business requirements is key. We’re straight shooters - we don’t deal in fluff or push solutions that don’t fit. We’re here to listen and guide you in the right direction.

Our Top Categories

Tradiespace saves tradies time and money

Our Service Partners - Top Service Near Me

Best Service - Service For Tradies and Tradesmen

No items found.

Partner Exclusive Service Discounts, Deals, Promo Codes & Value Offerings

Loading...

Start saving today

Get Started in 3 Easy Steps!

Tradiespace has your tradie needs sorted

Tell Us About Your Specific Needs

Fill out a quick form about your business challenges. Our Trades Experts who have helped thousands of tradies will then assist you with your questions – no strings attached!

1

We Connect You With The Best Fit

We have vetted hundreds of Australia's top trades specialists,  technology and services with a proven track record and excellent outcomes for tradies!

2
How it works

Exclusive Tradiespace Savings

Our partners reward you for using Tradiespace by providing you with exclusive discounts and value offerings!

3
1

Tell Us About Your Specific Needs

Fill out a quick form about your business challenges. Our Trades Experts who have helped thousands of tradies will then assist you with your questions – no strings attached!

2

We Connect You With The Best Fit

We have vetted hundreds of Australia's top trades specialists, technology and services with a proven track record and excellent outcomes for tradies!

How it works
3

Exclusive Tradiespace Savings

Our partners reward you for using Tradiespace by providing you with exclusive discounts and value offerings!

Got a question? Leave your details and Travis, our Trades Expert who’s helped thousands of tradies, will assist you - no strings attached! (it’s free) We connect you with the right people and brands to solve your issue.

What Tradies Say About Tradiespace

Tradies love using tradiespace to find & connect with trusted trades services & products

Steve Andrews Plumbing – Sydney, NSW



Needed help with Trades Software – Tradiespace was a huge help for my business. They took the time to understand my needs and pointed me in the right direction trades business software. Their advice ended up saving me a lot of money. Highly recommend their service!

Anna Nguyen – Gold Coast, QLD



Found the best trades bookkeeper with Tradiespace. I'd been searching for a good bookkeeper for my painting business for two years, and Tradiespace made it so easy to find the perfect one. Now my finances are sorted, and I can focus on growing my business without the stress. Highly recommend!

Duncan & Maria Balmer – Brisbane, QLD



Prompt response to my online enquiry. Very knowledgeable and helpful. Hightly recommend Tradiespace.

Social Media for Tradies: How to Get More Leads and Grow Your Business

📲 Let's make sure you have your social media strategy on point.

Social media isn’t just for influencers and big brands - it’s a powerful tool for tradies looking to generate leads, build trust, and grow their business. If you’re not using social media effectively, you’re missing out on a massive opportunity to attract new customers and keep your pipeline full.

In this guide, we’ll cover everything you need to know about social media for tradies, including the best platforms to use, how to run effective social media marketing for tradies, and whether social media ads for tradies are worth it. Plus, if you want expert help, Tradiespace matches tradies with the best social media service providers to take the hassle out of managing your online presence.

Why Social Media Matters for Tradies

Most tradies rely on word-of-mouth and referrals for new business, but times have changed. Customers now check social media before hiring someone. A strong social media presence makes your business look professional, builds trust, and helps you reach more people.

The Benefits of Social Media for Tradies

  • Generate more leads – Attract new customers who are searching for tradies online.
  • Build trust and credibility – Show off your work, customer reviews, and expertise.
  • Stay ahead of competitors – Many tradies aren’t using social media properly, giving you an edge.
  • Connect directly with customers – Answer questions, provide quotes, and build relationships.
  • Boost word-of-mouth marketing – Happy customers can easily share and recommend your services.

Tradiespace Experts

Stuck? Our Experts Are Here to Help!

Got a question? Leave your details and Travis, our Trades Expert  who’s helped thousands of tradies, will assist you - no strings attached! (it’s free) We connect you with the right people and brands to solve your issue.

Connect NowConnect Now

The Best Social Media Platforms for Tradies

Not all social media platforms are worth your time. Here’s where tradies should focus:

Facebook

  • Best for: Local marketing, customer engagement, and reviews.
  • Post ideas: Before-and-after photos, customer testimonials, special offers.
  • Bonus: Facebook Marketplace lets you advertise services for free.

Instagram

  • Best for: Showcasing your work with high-quality images and short videos.
  • Post ideas: Time-lapse project videos, work-in-progress shots, behind-the-scenes stories.
  • Bonus: Instagram Stories and Reels help you stay top-of-mind with followers.

TikTok

  • Best for: Engaging content that goes viral.
  • Post ideas: Quick tips, funny tradie moments, day-in-the-life videos.
  • Bonus: The algorithm pushes out content to new audiences, helping you get discovered.

LinkedIn

  • Best for: Connecting with other tradies and B2B clients.
  • Post ideas: Business updates, industry insights, networking with suppliers.
  • Bonus: Great for tradies who work with builders, developers, and corporate clients.

YouTube

  • Best for: Educational and tutorial videos.
  • Post ideas: DIY guides, tool reviews, project walkthroughs.
  • Bonus: YouTube videos help you rank in Google search results.

How to Get the Most Out of Social Media Marketing for Tradies

Posting randomly won’t get you results. Here’s how to use social media effectively as a tradie.

Post High-Quality Content

Your content should be engaging, useful, and show off your skills. Use these ideas:

  • Before-and-after photos – Show transformations of completed jobs.
  • Videos – Time-lapses, tool recommendations, or how-to guides.
  • Behind-the-scenes – Share worksite updates and daily routines.
  • Customer testimonials – Post happy client reviews with a photo.
  • Special offers – Promote discounts or limited-time deals.

Engage With Your Audience

Social media isn’t just about posting—it’s about interaction.

  • Reply to comments and messages quickly.
  • Like and share local community posts to stay visible.
  • Run polls and Q&A sessions to engage potential customers.

Be Consistent

Posting once a month won’t do much. Create a content schedule to stay active.

  • Three to five posts per week – Keeps your page fresh and engaging.
  • Use scheduling tools – Platforms like Meta Business Suite or Later help automate posts.
  • Stick to your brand – Use the same colours, fonts, and tone across posts.

Are Social Media Ads for Tradies Worth It?

Yes, social media ads can be worthwhile for tradies if targeted correctly. They help attract local leads, build brand awareness, and showcase work. Platforms like Facebook and Instagram allow precise audience targeting, but success depends on ad quality, budget, and follow-up. For immediate job leads, Google Ads or trade directories may be more effective.

If you want fast results, social media ads for tradies can be a game-changer. Here’s why:

The Benefits of Paid Ads

  • Target the right audience – Show your ads to local homeowners who need your services.
  • Instant visibility – Get in front of potential clients immediately.
  • Affordable and scalable – You can start with a small budget and increase as you see results.

Best Types of Social Media Ads for Tradies

  1. Facebook and Instagram Ads – Perfect for local targeting. Great for showing off your work.
  2. Google Ads (YouTube Ads) – Reach homeowners searching for tradies in your area or your type of work.
  3. TikTok Ads – If you’re making engaging videos, this can get you more exposure.

How Much Should You Spend?

  • Five to ten dollars per day – Good starting point for local reach.
  • Five hundred dollars or more per month – Ideal if you want strong lead generation.
  • Hire a pro – Not sure how to run ads? Tradiespace can match you with a top social media expert.

Get the Right Social Media Provider for Your Trade Business

Managing social media takes time. If you’d rather focus on your trade work, it’s worth hiring an expert to handle it for you.

What a Social Media Provider Can Do for You

  • Set up and optimise your social media profiles.
  • Create and post high-quality content consistently.
  • Run effective social media ads to generate leads.
  • Engage with your audience and respond to inquiries.

At Tradiespace, we match tradies with the best social media providers who specialise in the trades industry. Whether you need a full social media marketing strategy, help with ads, or just someone to keep your profiles active, we’ve got you covered.

Final Thoughts

Social media is no longer optional for tradies - it’s a must if you want to stay competitive and grow your business. By leveraging social media marketing for tradies, posting high-quality content, engaging with potential customers, and running strategic social media ads for tradies, you can generate more leads and build a strong reputation.

If you want expert help, Tradiespace can connect you with the best social media providers for tradies. Don’t waste time guessing get the right strategy in place and start growing your business today.

Tradiespace has sourced Australia’s top providers for tradies that have:

📈  Proven Track Record
🏆  Excellent Outcomes for Tradies
🔍  Unique Offerings & Discounts

Tradiespace Partner
Tradiespace Top Pick
Tradiespade Logo

Tradiespace Top Pick

Tradiespace Partner
Tradiespace Top Pick
Tradiespade Logo

Tradiespace Top Pick

Goodfellows Electrical Saved:

$3,800

By using Tradiespace to find products and services

Goodfellows Electrical Team

Local Builder Troydon Saved

$3,800

By using
Tradiespace

Table of Contents
🔎
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Showing 14 categories, 14 insurances & 14 brands

Clear Search

Loading...

Please try a different search.

Welcome, Andrew!
You are now logged into Tradiespace, your one-stop shop for finding trusted trade brands, top deals, tools, and services.
Welcome, Andrew!
You are now logged into Tradiespace, your one-stop shop for finding trusted trade brands, top deals, tools, and services.